There are so many confusing terms in SEO field like "Long Tail SEO". Long tail SEO is a strategy of taking lower-volume and higher-converting keywords and making them work together for a major impact.
For an example,Most of the Internet searchers are seaching mobile phones by the kewords like "mobiles".But this is a very competitive keyword.But if we are using these kind of keywords like "Nokia N95 mobile" and "Samsung Guru mobiles" ranked well than these keword"mobiles".
So, for your busines You have to choose the keyword wich is less competitive,and for this your site getting top ranking.
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